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Balance — Subscription Terms

Effective date: 19 July 2026 Last updated: 19 July 2026

Applies to: every parent who buys, holds, renews, or has ever held a paid Balance subscription.

These Subscription Terms govern the paid plans of the Balance Android application (com.babayagaprogram.balance). They are part of the contract between you, the parent, and BabaYaga Program, TOO ("we", "us", "our"). They are read together with — and subject to — the Terms of Service at terms.html (the "ToS"), the Privacy Policy at privacy.html, and the Children's Privacy Notice and Direct Notice to Parents at children.html. If anything in these Subscription Terms conflicts with the ToS on a billing topic, these Subscription Terms govern that topic.

By starting any paid plan — including the start of a free trial that converts into a paid plan, or the activation of an introductory price that converts into the standard price — you accept these Subscription Terms. If you do not agree, do not start a paid plan.

This is a long document. The plain-language summary at Section 2 is informational; the binding text starts at Section 3.


1. Who is selling, who is processing payment

Service provider / contracting party BabaYaga Program, TOO — registered in Kazakhstan, BIN 260540024651, ul. Ongarsynova 10, kv. 175, Esil district, Astana 010000.
Authorised signatory , Director.
Billing handled by Google Play Billing (Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA), in the legal capacity of merchant of record where Google so acts under your local Google Play terms.
Card processing Google. We never see your card number, billing address, bank account number, or any other payment-instrument data.
Tax collection / VAT / GST / sales tax Google, where the law of your country requires Google to collect and remit it.
Refunds at our discretion Granted through Google Play (Section 10).
Billing support and contractual notices
Privacy / data-protection enquiries ()
Telephone

EU users may also reach our EU representative (Schellinggasse 3, 1010 Vienna, Austria). UK users may reach our UK representative (20 Mortlake High Street, London SW14 8JN, United Kingdom).


2. Plain-language summary

The rest is the legally binding long-form version.


3. What the paid subscription provides

The paid subscription unlocks the features marked "Premium" inside the Balance app — at the date of these Subscription Terms, that includes the full set of advanced parental-control features published in the in-app "What's included" subscription details screen. The feature catalogue in that screen is the source of truth for what your active subscription delivers, on the day you start the subscription and on each renewal day.

We may add features to your current subscription tier (without an extra charge). We may change the contents of a tier or introduce a new tier, but we will not — without your express prior consent — remove a feature from a plan you are already paying for during the billing period for which you have paid. If a future change to the tier's contents would materially reduce what you receive in exchange for the same price, we will tell you in advance and you may cancel without penalty before the change takes effect (Section 12).

The free tier remains available as long as we offer the Service. You can downgrade to the free tier at any time by cancelling (Section 7).


4. Price, currency, and taxes

The price for each plan is shown in the Google Play purchase sheet at the moment you tap "Subscribe", in your local currency, with any applicable local taxes included where Google collects and remits them on our behalf. That displayed price is the contract price for the upcoming billing period.


5. How payment works (Google Play Billing)

Payment is handled entirely by Google Play Billing. You authorise Google to charge the payment instrument on file with your Google account for:

We do not, at any time, see or store your card number, expiry date, CVV, billing address, bank account number, or any other payment-instrument data. If a payment fails (for example, your card expires), Google may retry the charge in line with its published retry schedule and may notify you. If the charge ultimately cannot be collected, your subscription is suspended at the next renewal (Section 14) and the paid features stop working at the end of the period already paid for. Your account, your kid profiles, and your data are not deleted because of non-payment.

If you believe a charge is wrong (duplicate charge, charged after cancellation, currency mismatch), please contact us at and/or Google Play support. We will work with you and Google to resolve it.


6. Free trials and introductory prices

If we offer a free trial for a plan, the following rules apply:

If we offer an introductory price — a reduced price for the first one or more billing periods, after which the standard price applies — we will:


7. Auto-renewal and how to cancel

7.1 Auto-renewal — what you are agreeing to

Every Balance paid subscription renews automatically at the end of the current billing period, at the then-current price, charged to the payment instrument on file with your Google account, until you cancel. This is the negative-option feature to which you give affirmative consent at the moment you complete the Google Play purchase flow. We will not start charging you, or change a charge already running, without affirmative consent expressed through the Google Play purchase flow or a confirmation flow within the app.

The Google Play purchase sheet shown to you at the moment of purchase contains the mandatory disclosures required by federal and state automatic-renewal laws in the United States, by the EU Consumer Rights Directive 2011/83/EU and the Digital Content Directive (EU) 2019/770, by the UK Consumer Contracts Regulations 2013 and by the consumer-protection statutes of every other country, including but not limited to: (a) the recurring billing nature, (b) the price that will be charged, (c) the billing cadence, (d) the cancellation route, and (e) the renewal date.

7.2 How to cancel

You can cancel any time in Google Play → Subscriptions → Balance → Cancel subscription, at zero cost, in a number of taps that mirrors the path required by California's "click-to-cancel" rule (Cal. Bus. & Prof. Code § 17602(c)) and the FTC's analogous rules. We will not require you to call a phone number, write a letter, justify your decision, or pass through retention offers you have not asked for.

If for any reason you cannot cancel through Google Play (for example, your Google account has lost access to its payment instrument and Google's UI refuses to show you the Cancel button), write to with the email address on the account and a description of the issue. We will cooperate with Google and work to give you an alternative cancellation path within a reasonable time. We do not hold cancellation hostage to any condition.

7.3 What cancellation does, and when

Cancellation takes effect at the end of the current billing period for which you have already paid. Until then, you keep the paid features. At the end of the period, the subscription ends, no further charge is taken, and your account reverts to the free tier. No prorated refund is owed for the remainder of the period (subject to Sections 8 and 10 — if you cancel within a statutory cooling-off window, you may be entitled to a refund).

You can re-subscribe at any time. If you re-subscribe within a period during which we are running a different price than the price you previously paid, the then-current price applies.

7.4 Cancellation by us

We may cancel your subscription if you materially breach the ToS or these Subscription Terms (subject to the notice and cure rules in Section 12 of the ToS). On termination by us, we will refund any prepaid amount attributable to the period after the termination date, unless the breach was such that retention of the prepaid amount is permitted under your local consumer-protection law.


8. Statutory rights of withdrawal, retraction, and regret — the cooling-off period

Depending on the country where you have your habitual residence at the moment of purchase, you may have a statutory right to withdraw from, retract, or regret a digital-service contract, in addition to the contractual cancellation route in Section 7. Where such a right exists, it is not waived by these Subscription Terms beyond the extent the law itself permits.

8.1 European Union and EEA — Article 16(m) of the Consumer Rights Directive

Under Directive 2011/83/EU as amended by Directive (EU) 2019/2161 ("Omnibus") and Directive (EU) 2019/770 ("DCD"), an EU/EEA consumer has the right to withdraw from a remote contract for digital content or a digital service within 14 days of conclusion of the contract, without giving a reason and without bearing any cost beyond what the law specifically allows.

However, under Article 16(m) CRD as amended by the DCD, the right of withdrawal can be lost for digital content (and certain digital services) where:

  1. Performance has begun with the consumer's express prior consent, and
  2. The consumer has acknowledged that the right of withdrawal will be lost once performance starts, and
  3. We have provided written confirmation of the contract.

The Google Play purchase flow is designed to obtain (a) your express prior consent for performance to begin immediately, (b) your acknowledgement of the loss-of-withdrawal-right, and (c) a written confirmation receipt by email. If you complete the purchase flow with all three boxes ticked, the EU 14-day withdrawal right is waived. If you did not give that combined consent + acknowledgement, the 14-day withdrawal right is preserved and you may exercise it as set out below.

To exercise the right of withdrawal where it has not been waived under Article 16(m), email us at with the subject line "Article 16 withdrawal — Balance — [your registered email]", within 14 days from the date of conclusion of the contract. You may use the model withdrawal form in Annex I of Directive 2011/83/EU; we accept either. We will refund the amount you paid for that billing period within 14 days of receiving the request, using the same payment method (i.e., through Google Play to the same instrument).

8.2 United Kingdom — Consumer Contracts Regulations 2013

The position in the UK mirrors §8.1: a 14-day cooling-off period under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 SI 2013/3134, subject to the Regulation 37 digital-content waiver if the consumer expressly consents to performance starting and acknowledges loss of the right. The Google Play purchase flow operates the same way. The Consumer Rights Act 2015 governs the underlying digital service.

8.3 Chile — Law 19.496 and Law 21.398

Article 3 bis of Law 19.496 on consumer protection grants Chilean consumers a right to retract a contract executed by electronic means within 10 days of contract formation or delivery of the product, with limited exceptions for digital content that has already begun to be performed with the consumer's express consent. Law 21.398 ("Pro-Consumidor") imposes additional clarity-of-terms duties. To exercise the right, follow the §8.1 email procedure (subject line: "Derecho de retracto — Balance"), within 10 days.

8.4 Colombia — Law 1480 Article 47

Article 47 of Law 1480 ("Estatuto del Consumidor") gives the Colombian consumer a 5-day right of retraction for distance contracts, including online subscriptions, counted from the date the contract is formed or the service is delivered. Restrictions apply where the service has already been substantially performed with the consumer's express consent.

8.5 Argentina, Peru, Uruguay — local consumer-protection cooling-off

The mandatory consumer-protection statute of each country applies to your purchase. Where the local statute provides a cooling-off period for distance contracts (typically between 5 and 10 days), it applies in addition to Section 7. To exercise, follow §8.3's email procedure.

8.6 United States — federal and state

There is no general federal cooling-off right for online digital-service subscriptions; the FTC Cooling-Off Rule (16 CFR Part 429) is limited to door-to-door and similar transactions. However, the Restore Online Shoppers' Confidence Act, 15 U.S.C. §§ 8401–8405, and the state Automatic Renewal Laws (see Section 18) regulate auto-renewal disclosures and cancellation mechanics. Several state Automatic Renewal Laws give residents a right to cancel with a refund for the unused portion of a current term if specific disclosure or consent requirements were not met. If you believe a disclosure requirement was not met in your case, write to and we will look into it in good faith.

8.7 Brazil — CDC Article 49

Article 49 of the Consumer Defence Code (Código de Defesa do Consumidor, Lei 8.078/1990) gives the Brazilian consumer a 7-day right of arrependimento (regret) for purchases made at distance, counted from the contract date. To exercise it, follow the §8.1 email procedure (subject line: "Direito de arrependimento — Balance"), within 7 days. The refund is issued through Google Play to the same payment instrument.

8.8 Türkiye — Distance Contracts Regulation

Turkish consumers have a 14-day right of withdrawal under Law No. 6502 and the Distance Contracts Regulation (Mesafeli Sözleşmeler Yönetmeliği). For digital content supplied immediately, the right is lost once performance begins with the consumer's express consent and acknowledgement of the loss of the right — the Google Play purchase flow obtains that combined consent and acknowledgement, mirroring the mechanics in §8.1. Where the right has not been lost, exercise it via the §8.1 email procedure within 14 days.

8.9 South Korea — E-Commerce Act Article 17

Korean consumers have a 7-day withdrawal right under Article 17 of the Act on Consumer Protection in Electronic Commerce, subject to the digital-content carve-out where performance has begun with the consumer's consent and the loss of the right was disclosed in advance. Where the right applies, exercise it via the §8.1 email procedure within 7 days.

8.10 India — Consumer Protection (E-Commerce) Rules 2020

Indian consumers benefit from the refund obligations of the Consumer Protection Act 2019 and the Consumer Protection (E-Commerce) Rules 2020. Refund requests are honoured within the timelines those Rules prescribe; write to or use the Google Play refund flow (Section 10).

8.11 Japan — no statutory cooling-off; Tokushōhō disclosures

Japanese law provides no statutory cooling-off right for online digital-service subscriptions. Instead, the Act on Specified Commercial Transactions (Tokutei Shōtorihiki Hō) requires clear pre-contract disclosures — price, billing cadence, renewal mechanics, cancellation route — which are made in the Google Play purchase sheet and the in-app subscription screen. The Google Play refund policy (Section 10) remains available.

8.12 Mexico — LFPC Article 56

Article 56 of the Ley Federal de Protección al Consumidor gives Mexican consumers a 5-business-day revocation right for distance sales, subject to the carve-out for digital content whose performance has begun with the consumer's consent. Where the right applies, exercise it via the §8.1 email procedure (subject line: "Revocación — Balance") within 5 business days.

8.13 Indonesia, Egypt, South Africa, Kenya, Tanzania, Pakistan, Bangladesh

The mandatory consumer-protection statute of each of these countries applies to your purchase (Indonesia — Law 8/1999; Egypt — Law No. 181/2018; South Africa — Consumer Protection Act 68 of 2008; Kenya — Consumer Protection Act 2012; Tanzania — Fair Competition Act 2003; Pakistan — the provincial Consumer Protection Acts; Bangladesh — Consumer Rights Protection Act 2009). Where the local statute grants a cooling-off right for distance contracts, it is preserved; in all cases we honour the Google Play refund policy (Section 10) as the operational floor.

8.14 Other countries not listed above

For every other country (the full list is in Section 18 of the Privacy Policy and Section 14 of the Children's Privacy Notice), the mandatory consumer-protection statute of your country of residence applies to your purchase, and any cooling-off right it grants is preserved.


9. Conflict between consumer law and these Terms

Nothing in Sections 4, 5, 7, 10, 12 or 14 (price, billing, cancellation, refunds, change of terms, suspension) of these Subscription Terms can be relied on by us to deprive you of any right the mandatory consumer-protection law of your country gives you. To the extent any clause in these Subscription Terms is inconsistent with that mandatory law, the mandatory law prevails to the extent of the inconsistency, and the rest of these Subscription Terms continue in effect.


10. Refunds

Refunds are processed through Google Play. Google's published Google Play refund policy is the primary route. In particular:

We do not retain a refund as leverage in a dispute. We do not condition a refund on the deletion of social-media posts or on any release of legal claims that the law of your country does not allow us to extract.


11. Family Library / shared subscriptions

If Google Play Family Library is offered for the Balance subscription in your country and you opt into sharing through Google's Family Library settings, members of your Google Family group as defined by Google may share your paid Balance subscription, subject to Google's Family Library rules and to the technical limits we publish in the in-app subscription screen (for example, the number of kid devices the subscription supports).

Each shared user remains responsible for their own use of Balance under the ToS and the Privacy Policy. Sharing the subscription does not share your parent-account login, your kid profiles, your family data, or any other personal data outside the Google Family Library mechanic.


12. Changes to price, plan structure, or these Subscription Terms

12.1 Price changes

We may change the price of a subscription plan from time to time. A price change does not take effect for your current billing period. It takes effect at the start of the next billing period only if we have:

If you do not affirmatively accept the new price where Google Play or the law requires affirmative acceptance, your subscription does not renew at the new price and will be cancelled at the end of the current billing period.

12.2 Plan-content changes

We may change what a plan includes (Section 3). The non-regression rule in Section 3 — we will not remove from a tier you are already paying for, during the period you have already paid for — is binding on us. Material changes to plan contents that come into effect from the next billing period will be announced 30 days in advance and you can cancel without penalty before they take effect.

12.3 Changes to these Subscription Terms

We may update these Subscription Terms. Material changes (for example, any change to the cancellation route, the refund route, the cooling-off mechanics, or the auto-renewal disclosures) require:

A change does not have retroactive effect against you — past billing periods continue to be governed by the version of these Subscription Terms that was in force at the time.


13. Tax, invoices, and receipts


14. Failure to pay; suspension; reactivation

If a renewal charge cannot be collected by Google (declined card, expired card, lack of funds, currency block, sanctions block, etc.), the subscription is suspended at the end of the period already paid for. Suspension means the paid features stop working; your free-tier features continue.

Suspension is not deletion. Your account, your kid profiles, your settings, your tasks, your ledger, your encrypted proof media — all of it is kept under the retention rules in Section 8 of the Privacy Policy. We do not auto-delete your data because you stopped paying.

You can reactivate at any time by updating your Google payment instrument and re-subscribing through the in-app subscription screen. The new subscription starts a fresh billing period.


15. Cancellation vs account deletion — these are different things

If you delete your account while a paid period is still running and you are within a statutory cooling-off window (Section 8) or are otherwise entitled to a refund, your right to that refund is not extinguished by account deletion — write to and we will instruct Google Play to issue the refund to the same payment instrument.


16. Disclaimers, liability, and consumer-law carve-outs

The disclaimers and limitation of liability in Sections 14 and 15 of the ToS apply to your use of the paid Service in the same way as they apply to the free tier, subject in all cases to the mandatory consumer-law carve-outs in Section 17 of the ToS and to the cooling-off rights in Section 8 above. Nothing in these Subscription Terms limits, excludes, or modifies any right that the mandatory consumer-protection law of your country of residence gives you (including the right to a refund, the right to a remedy for a defective digital service under Directive (EU) 2019/770 and equivalent statutes, and the right to compensation for unfair commercial practices under Directive 2005/29/EC and equivalent statutes).


17. Disputes about billing

If you have a complaint about a charge, a refund, a cancellation, a free-trial conversion, an introductory-price escalation, or any other billing matter, please write to first. We commit to a substantive reply within a reasonable period and to working with Google Play to fix the issue.

If we cannot resolve the issue together, the dispute-resolution route in Section 19 of the ToS applies, including the consumer-jurisdiction carve-outs (you retain access to the courts of your country of residence where mandatory consumer law gives you that right). You may also lodge a complaint with the consumer-protection authority of your country.


18. Country-specific mandatory disclosures

Each country has its own mandatory disclosure regime for auto-renewing subscriptions. The full set of disclosures is published in the country annexes that travel with these Subscription Terms at subscription-terms.html and is incorporated by reference. The most-quoted items are repeated here for transparency:

Mandatory shorthand for California residents. Complaints concerning a Balance subscription may also be referred to the California Department of Consumer Affairs, Consumer Information Division, 1625 North Market Boulevard, Sacramento, CA 95834; telephone (800) 952-5210.


19. Order of precedence

If anything in these Subscription Terms conflicts with:

  1. the mandatory consumer-protection law of your country of residence — that mandatory law prevails;
  2. the Google Play Billing terms of service between you and Google — for the elements that govern payment, refunds, price display, currency conversion, and the relationship between you and Google as merchant of record, the Google Play terms prevail; for the elements that govern the Balance service itself, these Subscription Terms prevail;
  3. the Balance Terms of Service — these Subscription Terms prevail on billing topics; the ToS prevails on every other topic;
  4. the Balance Privacy Policy and Children's Privacy Notice — those documents prevail on data-protection topics.

20. Quick-reference contacts


End of Subscription Terms.